Becky is a personal trainer who is serious about fitness and whipping her clients into shape. I like to think of myself as a personal trainer for logos...I make sure they look GOOD. Becky liked the idea of using her initials for the logo, and I took it from there. We landed on a simple logo and branding scheme that is strong but still feminine, just like Becky and her rock star clients.
After designing for a creative firm and an in-house agency, I’ve learned the two experiences are quite different. Here at ZOLL I have the privilege of wearing many hats, and designing many different things for one company. Aside from directing photoshoots, I make everything from brochures to trade show graphics to web banners to t-shirts to microsites, to name a few. These are just some of the projects I’ve completed over the past four years.
When Colleen moved her bridal shop from a busy downtown street to a charming town center, she was looking to rebrand as well. She had an idea in mind for the logo design involving a bride and a specific style font. After many rounds and revisions, we settled on a design that gives her logo a classic look and feel to match her boutique style. For an added surprise, the shop’s canine mascot, Louie, appears on the back of the business card.
Stone Path Malt
Michael needed a website for his rapidly growing malt business as soon as possible. I helped him build it using SquareSpace in addition to creating original infographics and photography.
After thumbing through UMASS Dartmouth’s old yearbooks, the Scrimshaw team noticed they didn’t have as many photos as one would hope. We agreed ours should be all about the photos, and decided on a collage-based theme. The dividers for each section are color blocked and don’t have any photos to give the eye a break from the photo-filled pages. Based on our response from our classmates, we succeeded in creating a yearbook that all will enjoy showing their future children!
Sweet Things Confections
Sweet Things is a fictional candy store that sells tasty chocolate treats made right there in the shop. Their specialty is their heart-shaped peanut butter cups, made with organic peanut butter and dairy free chocolate. Sometimes I create fake businesses to stretch my creative muscle, because if you build it, they will come. Right?
Photos taken on my trip to Costa Rica. All shot with a Nikon D80.
My friends know to come to me when they need any creative expertise. I've done engagement photos, save-the-dates, wedding invitations & programs, shower invitations, and lots of wedding signage. It's a good way for me to break out of the rigid corporate graphic standards and have some fun! I especially enjoy the hand-drawn chalkboard signs.
A few years ago, I had a blog called The Pomegranate Bandit where I posted recipes that I had created and photographed. I fell in love with food styling and photography but just couldn't keep up with it while having a full-time job, so I decided not to renew my domain. Thanks to Instagram, I can still have a little fun with styling my dinner without the fees!